Brazil 1970
The canary yellow, perfected. Altitude, a golden generation, and a shirt that became a flag.
By MUNDIAL
From the cotton of the fifties to the cut-and-sew of today — how the national jersey became the most worn flag on earth.
ReadStencils, serifs and the slow art of the squad number. Why the back of a shirt is the most-read page in football.
ReadBowl, tier and floodlight. A walk through the buildings that turn a match into a ceremony for a hundred thousand.
ReadFlags, history and a little superstition. The unwritten rules behind every home and away the world pulls on.
ReadBefore the cathedral there is the alley. The dust, the wall and the worn ball that every World Cup is built upon.
ReadCollar, crest-space, cuff and hem. We take a blank shirt apart to read everything its design is quietly saying.
ReadMUNDIAL is an independent design magazine about the World Cup — its shirts, its symbols, its rituals and its colour. We read the tournament the way you read a poster: by what it wears.
One clear aim — to put the beautiful at the centre of the beautiful game.
