A twelve-route luxury-beauty direct-to-consumer flagship built to a measured reference band by band at 1440 and 390. A near-white ground (#FFFFFF) with a bone card surface (#F1F0ED) and a lighter product-card ground (#F6F5F2), soft graphite ink (#67645E) rather than black, and a single deep-green accent (#4F6A46) used as ink and never as a ground. Space Grotesk display over Inter body, with the wordmark set lowercase because the display face types the case. Carries a twenty-one product catalogue across makeup, skincare, fragrance, body care, haircare and home fragrance, a TRUE variant matrix of sixty-two shade cells, sixteen size cells and thirty-two fragrance devices where the cell LABEL is the money join between the page and the merchant's catalogue, a PDP that opens on a person applying the product rather than on an object, a meet-the-shades band with a frame per shade, a cart drawer with a free-shipping progress meter and a refusal surface that names the offending line, a waitlist product that refuses honestly instead of failing at Stripe, and a giant-wordmark closing card. Every painted price is re-read from the merchant's own catalogue, so a generated store displays and charges the same number.

• Twenty-one products with a true shade/size/fragrance variant matrix
• Cell-label money join — the page and the catalogue resolve the SAME cell
• PDP opens on the product being applied, not on the bottle
• Meet-the-shades band with a generated frame per shade
• Cart drawer with a free-shipping meter and a named refusal line
• Waitlist products refuse honestly instead of failing at checkout
• Every painted price re-read from the merchant's own catalogue
• Giant-wordmark closing card with a measured footer flourish